Cheapest vs. Smartest: Who Do You Want in Your Corner?

The real value of your printer doesn’t start at checkout — it starts when something goes wrong.

It’s easy to get caught up in the excitement of buying a shiny new printer, dreaming of all the orders rolling in and the dollars stacking up. But here’s the truth bomb: what happens after that purchase matters way more than who gave you the lowest quote.

Sure, you might save a few bucks buying from a "box dropper," but when your machine starts acting up, who’s going to help you sort it? Do you know which error codes can be fixed with a quick trick versus when it’s time to call in a tech? Can you troubleshoot colour shifts, banding, or pretreatment issues without spiralling into a YouTube hole at 2am?

And let’s not even talk about trying to learn which substrates actually work for your client’s needs, without someone pushing the next upsell.

At Machines Plus, we’ve seen it all. And we know how quickly a dream setup can turn into a paperweight when you don’t have the right support. That’s why we don’t just sell machines, we build partnerships. Our customers know that when things get tricky, they’re backed by decades of experience, not just a support ticket and a waitlist.

So next time you’re haggling for the “cheapest” price, ask yourself this:

Do you want to be left alone to Google your way through problems... or do you want real, human backup from a Dealer who actually wants your business to succeed?

Because at Machines Plus, if you grow, we grow. That’s how real partnerships work.